A New Operating System for Business

We're building for the future of work, where AI augements your flow, not fragments it.

Our story

Two decades in this space. This is what we always wanted to build.

We built Ally.io and led Viva Goals at Microsoft — proving that OKRs are essential for alignment. But OKRs solve 10% of the problem. The other 90% is the connective tissue between strategy and the Jira tickets, Slack threads, and standups where real work happens.

Rhythms is what we always wanted to build. The AI to make it work didn't exist then. Now it does.

Ally.io

Founded

The most integrated OKR platform on the market. Hundreds of enterprises.

Viva Goals

Acquired by Microsoft

Led as Corporate VP. Strategy and execution tools for millions across Microsoft.

Rhythms

$26M raised · Accel, Greenoaks, Madrona

Led as Corporate VP. Strategy and execution tools for millions across Microsoft.

“The definitive guide to OKRs."

—Microsoft CEO Satya Nadella on "OKRs for All" by Vetri Vellore

OUR TEAM

Meet our leadership team.

Our team brings together enterprise software veterans with decades of experience scaling solutions that deliver measurable results. We combine deep operational expertise with practical experience making AI reliable and effective in business-critical environments.

Vetri Vellore

Co-founder, CEO

Wrote "OKRs for All"—recognized by Microsoft CEO Satya Nadella as the definitive book on OKRs—and founded Ally.io, building it into the most integrated OKR platform before its acquisition by Microsoft. Led Viva Goals as Corporate Vice President, bringing connected strategy and execution tools to millions of users worldwide.

Madhan Subhas

Co-founder, CTO

Built enterprise platforms used by Amazon and Coca-Cola. As Ally.io's COO and CISO, scaled the platform to 1,000+ customers before leading its Microsoft Viva Goals integration. Brings 25 years of experience in enterprise-grade security and scalability.

Cooper Crosby

Head of Design

Led design for Ally.io and Microsoft Viva Goals, building products with proven customer satisfaction metrics. Pioneered early AI interfaces in enterprise software, leading Microsoft's first explorations of LLMs in OKRs.

Our story

Our Investors

In December 2023, Rhythms secured $26 million from Accel, Greenoaks, and Madrona. Many backed Ally.io from its earliest days, reflecting their continued confidence in our team's ability to transform how organizations operate. This strong foundation, combined with our investors' expertise in scaling breakthrough technologies, positions us to deliver on our vision of AI-powered operational excellence.